
HELLO!
My name is Beloslava. I'm a user experience and user interface designer
DIGITAL SHOP
online shop for PC components and online computer shop

THE CHALLENGE
Digital shop is an online store of the eCommerce type. In SoftUni, where I studied, I had to choose a project to develop. The market is full of shops, but my goal was to remove the excess and only the essential information exists. The challenge for consumers is to find the best device that they will use for many years. For older people, it is even more difficult. The aim of the interface is to be fast and intuitive, while at the same time profitable offers and promotions appear
Duration: 5 weeks
Design year: 2022
My Role: UX & UI Designer
MY DESIGN PROCESS
I followed IDEO’s Human-Centered Design Thinking process to make sure that my design decisions were supported by understanding the users and feedback from usability testing.
After the research, I go to the design part of the interface



Dimensions are multiples of 4. I have used reference values from Material Design




Conclusion
According to the survey and conversations with people, they concluded that customers tend to quickly see the promotional products without digging much into the information. And it should be clear and complete in reviews, and if the project is developed from the ground up, this should be taken into account. Users have learned that redundant information often distracts from the essence, which causes frustrations, so in a competitive landscape, it has removed some features. Most users shared that they more often buy small things or accessories (mice, pads, headphones), so it can be more advertised products on the site, and phones and laptops are paid once every few years.

Project 2
Resturant Chef





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